Paytm Seller App
Bridging the gap between small and big
Worked on the experience of Seller App
Defined new vision and goals for Seller App
Conducted research to gain better insights
Created wireframes, prototype and interactions
Prioritised features given the limited timeline
QA and testing
From Screen full of numbers, to Actionable Insights and meaningful data
A team of four- Project manager, UX and the UI designer went for a one on one contextual research, to better understand his daily work routine, how sellers uses our panel, app as well as competitors’. We understood their physical shipment procedure and how our app can play a role. We managed to gather insights from 8 sellers across Delhi, in one and a half day. The insights discovered during the research were delivered as features that address the user behavior and motivation.
It was noted that the app is not being used by smaller sellers. We have more than 1 lakh merchants registered with us and only 19 thousand active users, out of which only around 7 thousand received more than 1 order a month. We needed to bridge this gap
SELLERS DID NOT UNDERSTAND THE DASHBOARD
We are business men we do not understand statistics. The dashboard proved to a be acquiring a lot of screen estate with less value to the users.
ENGAGEMENT IN THE APP WAS LOW, NO EXTRA VALUE ADDITION
The seller app gave no extra value to the seller as compared to the panel, and since printing is easier on desktop, app was used only to acknowledge orders.
SELLERS WERE NOT CLICKING THE FAB ICON, as they did not understand it
One of our important actions: Add New Product was in the form of a FAB icon, which was completely ignored by the sellers, as there was no support text to explain what the icon meant.
SELLERS WERE LESS INFORMED, THEY DO NOT CHECK EMAILS TOO OFTEN
They were not aware of good feature updates, the interface did not guide them, They were not aware of promotion campaigns, because they never check their mails and we updated the sellers through mails.
Creating an App that keep things moving for smaller seller and help bigger sellers to take on the fly decisions.
GOALS FOR THE APP
Make the app more efficient and valuable for sellers by giving them meaningful insights
Reduce gap between small sellers and larger sellers by showing relevant business opportunity
Reduce time and effort for on the fly decision making
Make order processing faster through app
Effective communication through app
Focus on growing business through actionable insights
Personalized business tips derived from analytics
Inventory and warehouse expansion
New product opportunities
Updates about promotions
Check shipments on the Homepage
One Click Shipment creation and processing thus reducing time and effort on key actions
Helps sellers to take better inventory decisions
Prompting inventories going out of stock
With the notification center sellers are now more informed
In app notification
Multiple Order Processing through app so that the seller can process all orders at once daily, according to their schedule
Wireframing and different feature explorations to find the best solution for end user experience
After the release, Adding new Product through the mobile application was improved. Read more
We improved the feature of adding new products through the mobile application simultaneously with the seller app.