© 2018 by Shatabdi Biswas

Paytm Seller App

Bridging the gap between small and big

My Role

  • Worked on the experience of Seller App

  • Defined new vision and goals for Seller App

  • Conducted research to gain better insights

  • Created wireframes, prototype and interactions

  • Prioritised features given the limited timeline

  • QA and testing 

From Screen full of numbers, to Actionable Insights and meaningful data

A team of four- Project manager, UX and the UI designer went for a one on one contextual research, to better understand his daily work routine, how sellers uses our panel, app as well as competitors’. We understood their physical shipment procedure and how our app can play a role. We managed to gather insights from 8 sellers across Delhi, in one and a half day.  The insights discovered during the research were delivered as features that address the user behavior and motivation.

DATA SAID

It was noted that the app is not being used by smaller sellers. We have more than 1 lakh merchants registered with us and only 19 thousand active users, out of which only around 7 thousand received more than 1 order a month. We needed to bridge this gap

USERS SAID

SELLERS DID NOT UNDERSTAND THE DASHBOARD

We are business men we do not understand statistics. The dashboard proved to a be acquiring a lot of screen estate with less value to the users. 

ENGAGEMENT IN THE APP WAS LOW, NO EXTRA VALUE ADDITION 

The seller app gave no extra value to the seller as compared to the  panel, and since printing is easier on desktop, app was used only to acknowledge orders. 

SELLERS WERE NOT CLICKING THE FAB ICON, as they did not understand it

One of our important actions: Add New Product was in the form of a FAB icon, which was completely ignored by the sellers, as there was no support text to explain what the icon meant.

SELLERS WERE LESS INFORMED, THEY DO NOT CHECK EMAILS TOO OFTEN

They were not aware of good feature updates, the interface did not guide them, They were not aware of promotion campaigns, because they never check their mails and we updated the sellers through mails. 

THE CHALLENGE

​Creating an App that keep things moving for smaller seller and help bigger sellers to take on the fly decisions. 

GOALS FOR THE APP

  • Make the app more efficient and valuable for sellers by giving them meaningful insights

  • Reduce gap between small sellers and larger sellers by showing relevant business opportunity 

  • Reduce time and effort for on the fly decision making

  • Make order processing faster through app

  • Effective communication through app

OUTCOME

Focus on growing business through actionable insights

Personalized business tips derived from analytics

Inventory and warehouse expansion 

New product opportunities

Updates about promotions

Check shipments on the Homepage 

One Click Shipment creation and processing thus reducing time and effort on key actions

Helps sellers to take better inventory decisions

Prompting inventories going out of stock

With the notification center sellers are now more informed

In app notification

Promotion updates

Multiple Order Processing through app so that the seller can process all orders at once daily, according to their schedule

EXPLORATIONS

Wireframing and different feature explorations to find the best solution for end user experience

PART 2

After the release, Adding new Product through the mobile application was improved. Read more

PArt 2

We improved the feature of adding new products through the mobile application simultaneously with the seller app. 

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